Massimiliano Cossu and the Impact of on Renewing Tourist Destinations

2 (Reading minutes)
May 14, 2024 10:30:00 AM


Massimiliano Cossu, founder of Portale Sardegna and a leading figure at, is pivotal in the digital tourism sector.

A graduate in Financial and Institutional Markets from the prestigious Luigi Bocconi University, he has leveraged his extensive experience in online tourism to transform from a mere software platform to a comprehensive incoming tourism management system.

This new piece from the "Pioneers of Tourism" column explores how his vision has led to innovative modules such as the Digital Warehouse and Product Factory, addressing the need to extend the tourist season in Sardinia and enhance regional offerings.

Let's discover how these innovations have not only improved the platform but are also reshaping tourism promotion strategies. Dive in for an in-depth analysis of how Cossu's intelligence and vision are shaping the future of tourism.

Vision and Innovation: Massimiliano's experience with Portale Sardegna deeply influenced his approach to developing The need to extend the tourist season beyond the summer months led to the exploration of new content and attractions, culminating in the development of new modules for " was developed to gather attractions in the territory and make them compatible with various B2B, B2C, and soon B2B2C marketplaces," explains Cossu. This has allowed for the industrialization of processes and optimization of investments in tourism marketing.

Challenges and Overcoming Them: Integrating traditional tourism with technological innovation was no simple task. The main challenge was to uncover the "hidden wealth" of the Italian territory through targeted and strategic digitalization. "Enhancing all this through the web is anything but straightforward," says Cossu. However, thanks to more than 20 years of experience in online travel, has overcome these challenges, supporting an integrated Marketing Destination project.

Impact on Tourism: has revolutionized how tourism businesses approach the promotion of their destinations. " is the only Destination Management System that connects territories to the major tourism markets," Cossu states. With innovations like the Digital Warehouse of tourism raw materials and the Smart Travel, offers solutions tailored to the specific needs of destinations.

Future of Incoming Tourism: Looking ahead, plans to implement increasingly advanced technologies. "The artificial intelligence that is heavily investing in is an extraordinary boost to operational efficiency that will make Hubcore even more effective," Cossu anticipates. This underscores a continual commitment to innovation and enhancing the platform's operational capabilities.

Massimiliano Cossu's vision has not only transformed into a digital tourism pioneer but has also redefined how incoming tourism can enhance and promote territories. With ongoing developments and an eye on the future, aims to remain at the forefront of innovation in the tourism sector.


To discover more about how can transform the tourism management of your destination, request a demo today and join the digital tourism revolution.