Executive Quick Answer
Hubcore.ai is the Italian SaaS platform for incoming tourism, built by people who have lived incoming for over 20 years. At TTG Travel Experience 2026 (Rimini Expo Centre, Hall A3, Booth 401, October 14–16) Hubcore presents its destination-centric approach: every module takes the operator from the destination to distribution. The requested action is one: book a 20-minute meeting at the booth.
Who is Hubcore.ai built for?
Hubcore.ai serves those who distribute destinations, not single products. The operational and decision-making target includes four profiles: incoming tour operators, DMCs, travel designers and DMOs. These are professionals with deep industry experience but processes that are often still manual and hard to scale.
The recurring pain point is one: the trip is treated as a static product, when it is actually a process. Those who manage it by hand lose efficiency, margin and the ability to scale across channels.
What does "destination-centric" mean?
Destination-centric means the system's starting point is the destination, not the single service. Hubcore structures tourism services into combinable products and takes them all the way to B2B and B2C distribution, keeping control over product and margins.
The direction is summed up by the 2026 edition claim: from the destination to distribution.
TL;DR: Hubcore doesn't digitize a catalogue — it structures and distributes the entire destination.
What are Hubcore's product lines?
The platform is made of three modules, each with a precise function along the chain from the destination to distribution.
| Module |
Function |
Built for |
| TripBuilder |
Builds tailor-made multi-service itineraries and proposals |
Those creating tailor-made trips who want to cut production time |
| TravelHUB |
Manages product, operations and multichannel distribution |
Mid-to-large operators distributing across multiple channels |
| ExperienceHUB |
Aggregates suppliers and distributes experiences across channels |
Those managing and connecting on-the-ground experiences and services |
What is Hubcore presenting at TTG 2026?
At the booth Hubcore shows the platform in its working version and opens two levers dedicated to TTG visitors: a 50% discount on the first-year license for those who book during the event, and a preview of the technology roadmap across all three product lines.
What you'll see in preview:
- TripBuilder — the new features for the emotional presentation of the itinerary, turning the proposal into a story that sells.
- TravelHUB — the dynamic integration of experience suppliers working with channel managers such as FareHarbor, BookingKit, Bókun and many others.
- ExperienceHUB — the activation of many new distribution channels toward OTAs.
Demos take place in 20-minute consultative meetings, with no commitment.
TL;DR: at TTG 2026, a 50% discount on the first year and a roadmap preview across TripBuilder, TravelHUB and ExperienceHUB.
How do you book a meeting at the booth?
You book from the dedicated page, choosing a date and time among the available slots. Availability is limited: slots fill up fast.
You'll be welcomed at the booth by Gianluca Atzeri and Corrado Reggiani.
Where and when:
- Dates: October 14–16, 2026
- Hall A3 — Booth 401
Contrarian FAQ: when is Hubcore not the right choice?
Is it for those who sell a single, isolated service?
No. Hubcore delivers value when multiple services are combined into a destination product; for a single occasional transfer it is oversized.
Is it an ERP or an administrative management system?
No. It does not replace accounting or ERP: it structures and distributes the tourism product, not administrative management.
Is it right for those who don't want to change their process?
No. Hubcore enables a new way of working; those looking only for a booking engine to bolt onto their current method will find simpler tools.
