Traveling into the Future: Edoardo Colombo’s Vision on Tourism and AI
In our Tourism Pioneers series, we delve into the ideas, projects, and visions of leaders revolutionizing the tourism industry. Through interviews and stories, we celebrate those reshaping the rules and paving new paths for the future of travel.
Today, we meet Edoardo Colombo, a technology innovation expert in tourism and president of Turismi.AI, an association advocating for artificial intelligence as a driver of growth and transformation in the sector.
Who is Edoardo Colombo?
Edoardo Colombo is a seasoned professional in the tourism sector and a forward-thinker in innovation. As the president of Turismi.AI, he is committed to spreading a culture of artificial intelligence within tourism, demonstrating how these technologies can enhance traveler experiences and optimize operator efficiency.
He is also a prominent advocate for the Smart Destination model—intelligent destinations that leverage data and technology to optimize sustainability, manage visitor flows, and elevate the quality of tourism experiences.
Artificial Intelligence and Tourism
QUESTION: "Which operational areas do you think will benefit most from AI in the coming years? And how can we help small operators see AI as an opportunity?"
Gianluca Atzeri
ANSWER: "AI will transform every aspect of tourism. Imagine a future where a personal digital assistant not only organizes trips but personalizes them, anticipating our desires. For small operators, AI is an extraordinary lever: it doesn’t replace them—it enhances their unique and authentic expertise."
Edoardo Colombo
Challenges in Implementing AI
QUESTION: "What are the biggest challenges operators face in adopting AI, and how can we overcome them?"
Gianluca Atzeri
ANSWER: "The real obstacle is cultural. Often, there's a lack of proper training, and many fear losing the human touch. The solution lies in intuitive tools and education. AI should not be seen as complicated but as an ally that simplifies tasks and frees up time for customers."
Edoardo Colombo
Sustainability and Technology
QUESTION: "How do you see AI helping tourism become more sustainable?"
Gianluca Atzeri
ANSWER: "AI can revolutionize tourism from a sustainability perspective. By monitoring tourist flows and using predictive analytics, we can reduce overcrowding and distribute visitors more evenly, promoting lesser-known destinations. The result is a more harmonious and environmentally respectful ecosystem."
Edoardo Colombo
A Glimpse at Tomorrow's Tourism
QUESTION: "Where do you think the tourism sector will be in five years, thanks to AI?"
Gianluca Atzeri
ANSWER: "In five years, AI will be embedded in every aspect of travel. Travelers will have digital assistants personalizing every detail of their journey, while operators will become true interpreters of their clients’ dreams. It will be an era where technology further enhances human connection."
Edoardo Colombo
Conclusion
Our conversation with Edoardo Colombo offered a fascinating glimpse into how artificial intelligence is redefining tourism, steering it toward a more sustainable, personalized, and tech-driven future.
In this context of transformation, Hubcore.ai stands out as the go-to Destination Management System (DMS) for Smart Destinations and DMOs seeking a platform that connects all stakeholders in a destination. With unified management and integrated analysis of supply and demand data, Hubcore.ai enables tourism strategies based on accurate and timely information, acting as the engine for a new era in travel.
Request a demo to see how Hubcore.ai can become your strategic ally in destination management.
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