April. The requests start pouring in: Sardinia. Sicily. Elba. Ischia.
Every request means:
1. Opening Excel
2. Searching the hotel price list
3. Checking availability
4. Logging into the ferry company's portal
5. Combining cabins, cars, passengers
6. Recalculating everything
7. Preparing the PDF
8. Sending the quote
70% do not confirm. But you did the work anyway.
In the Mare Italia segment, the problem isn't the demand. The problem is the operational management of the volume.
The manual model doesn't scale
Many agencies and tour operators still work like this:
❌ Hotels managed across static price lists, PDF contracts, and B2B portals
❌ Ferries booked manually on external platforms
❌ Package calculation done by hand
❌ Quotes generated outside the system
❌ Confirmation and post-sales managed via email
Does it work? Yes.
Is it sustainable? Up to a certain point.
When 200–500 requests arrive per month, the manual model has an obvious limit:
You only grow by adding people. Not by increasing efficiency. And in Mare Italia, where profit margins are often tight, every wasted hour weighs heavily.
The true cost of unconfirmed quotes
Every unconfirmed quote has an invisible cost:
🔴 Operator time
🔴 Risk of error
🔴 Team stress
🔴 Loss of focus
🔴 Margins eroded by inaccurate calculations
🔴 The booking staff ends up doing data entry instead of consulting.
And the paradox is this: The more requests arrive, the more the system gets clogged.
Why hotel and ferry can no longer live on two different bookings
The Italian seaside segment has its own complexity.
-
Child discounts
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Extra beds
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Early Booking
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Supplements
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Cabins
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Car on board
It's not a flat rate. It's a puzzle.
Yet, in many companies, hotel and ferry still live separately:
two systems, two flows, two controls.
In 2026, this is no longer a technological limit. It's an organizational limit.
A vertical operating system for Mare Italia
Hubcore.ai wasn't born as a generic software adapted for seaside resorts. It was born from over twenty years of direct work in selling hotel + ferry packages.
Every feature was developed starting from a real booking need.
It is not an "add-on" management software. It is a vertical operating system.
With Hubcore.ai:
✅ The accommodation catalog is centralized
✅ The price lists are managed correctly (children, supplements, offers)
✅ Hotel and ferry live in a single booking file
✅ The process follows a guided and organized flow
✅ The quote is generated in a few steps: Customer creation → insert hotel → add ferry → generate offer.
Everything in a single work environment. Without jumping between different systems.
What really changes for the booking department
It's not just the speed that changes. The way of working changes.
| BEFORE |
AFTER |
| 40 minutes for an average quote |
Reduced times |
| Manual calculations |
Automatic calculations |
| Risk of errors |
Low risk of errors |
| Contract conditions misapplied |
Contract conditions applied correctly |
| Unstandardized flows |
Standardized flows |
| Frequent misalignments |
Fewer misalignments |
| Decentralized data |
Centralized data |
| Messy post-confirmation management |
More organized post-confirmation management |
And above all:
The team can dedicate more energy to the customer relationship, less to manual management. Automating the predictable to humanize the exceptional.
The work doesn't end at confirmation
In Mare Italia, the trickiest part comes after:
Here too, manual work weighs heavily. With an integrated system, information remains centralized. The booking is consistent. The flow is guided. The complexity doesn't disappear. It becomes manageable.
Scaling in a seasonal business
Mare Italia is not linear. You work intensely for a few months. Many companies hire seasonal staff, train them quickly, and work in emergency mode.
What are the advantages of a structured system?
✅ Reduces cognitive load
✅ Standardizes processes
✅ Facilitates the onboarding of new staff
✅ Reduces operational risk
And above all, it allows you to grow without having to double your team every summer.
One platform, different usage models
Hubcore.ai is a modular platform.
✓ Some use it to build complex multi-day itineraries.
✓ Some use it to distribute across multiple B2B and B2C channels.
✓ Some use it as an operational accelerator for Mare Italia.
We don't impose a model. We adapt to yours.
An economic model consistent with seasonality
We know that Mare Italia has a concentrated collection cycle.
That's why we designed a formula that:
✓ Takes seasonality into account
✓ Aligns investment and revenue
✓ Distributes the cost during the periods when you actually collect money
Because technology should be an accelerator. Not a burden.
The point isn't to digitize. It's to organize.
If your growth model today is:
“More requests = more people to hire”
maybe it's time to change your approach.
The problem isn't selling Mare Italia. The problem is managing it in a scalable way.
Want to see how it works in practice?
Request a demo dedicated to the Hotel + Ferry model.
In 30 minutes we'll show you how to transform the manual flow of your booking into a structured, fast, and measurable system.
Because complexity shouldn't be eliminated. It should be governed.
