AI in Tourism: Automating the Predictable to Humanize the Exceptional

Hubcore's Vision at TTG Rimini 2025

From this year’s TTG Rimini one message stood out clearly: artificial intelligence doesn’t replace human connection — it enhances it.
With Hubcore.ai and the Destination Italia Group, technology becomes an ally that frees up time, improves efficiency, and empowers travel professionals to deliver truly authentic journeys.

Artificial Intelligence that Enhances Human Intelligence

At TTG Rimini, the term artificial intelligence was everywhere.
But among the many perspectives, one stood out with clarity: AI doesn’t replace people — it amplifies them.

During the panel “What AI Can’t Do,” our CEO Dina Ravera, speaking on behalf of Destination Italia Group and Hubcore.ai, summed up the essence of this vision:

“Automate the predictable to humanize the exceptional.”

A simple yet revolutionary principle.
AI should remove friction, not value.
It should lighten the technical and repetitive work, giving professionals more time for what no algorithm can ever replicate: listening, empathy, relationships, and the ability to create experiences that stay in people’s hearts.

TTG Rimini 2025: Three Lines, One Vision

The 2025 edition of TTG was a moment of meaningful exchange and growth for Hubcore.ai.
Among the projects presented by our team, the three platform lines — TripBuilder, TravelHUB, and ExperienceHUB — captured the attention of DMCs, Tour Operators, and DMOs from all over Italy.

The high turnout at our stand and the many business meetings confirmed a growing interest in solutions capable of digitalizing, managing, and distributing the tourism offer in an integrated and scalable way.
Several new commercial agreements were also signed during the fair — a clear sign of a market ready to embrace technologies that bring humanity and innovation together.

Hubcore.ai was born from this very vision: using artificial intelligence to enhance the human component, automating complex processes — such as itinerary and quotation creation — while improving both efficiency and personalization.

TravelHUB: AI that Frees Up Time

With TravelHUB, artificial intelligence integrates seamlessly into the daily operations of Tour Operators and DMCs to simplify, accelerate, and connect. It automates repetitive tasks, reduces errors, and gives space back to what truly matters: human insight and meaningful relationships.

Discover how TravelHUB can help your company simplify everyday operations.