The first End-to-End platform for Incoming Tourism
Hubcore.ai is a DMS that combines Experience and Innovation to increase your business profitability and manage the tourism content of your destination.
What makes Hubcore.ai unique

The End-to-End Ecosystem for Incoming Tourism
Since 2008, we have been designing dedicated modules for every business unit of an incoming tour operator. Hubcore.ai covers it all — from catalog creation to multichannel sales, up to data analysis. A truly end-to-end software solution.

Complex Packages, Simplified
Hubcore.ai streamlines the creation and sale of multiday, multi-service experiential itineraries. A powerful tool for booking teams and a seamless purchasing journey for both B2C clients and B2B agencies.

All Connected, Seamlessly Distributed
Hubcore.ai centralizes your tourism inventory with smart integrations and distributes it effortlessly across B2B, B2C, and B2B2C channels. The ultimate hub for incoming tourism.

Support that Speaks Incoming Tourism
Developed by tourism experts, Hubcore.ai delivers both operational and strategic support — because those who assist you truly understand the challenges of your business.
Discover Hubcore.ai and its features
The End-to-End Solution for Incoming Tourism
A single infrastructure that starts from the destination and extends all the way to distribution.
With one single access you can manage the entire lifecycle of the tourism product: from the collection and digitalization of content to its distribution and post-sales management.
1. Digitize the destination
2. Build your product catalog
3. Centralize sales and communication
4. Distribute across every channel
5. Manage administration and invoicing
6. Analyze and optimize with BI
Our Solutions
On this end-to-end infrastructure are built specialized product lines, with operational modules and dedicated pricing plans, designed to meet the needs of every operator.
TripBuilder
Tailor-Made. Simplified.
The tool that simplifies and centralizes all operational processes for incoming operators specialized in Tailor-Made...
TravelHUB
Manage, Connect, Distribute Anywhere.
The comprehensive platform that enables medium and large tour operators to create, manage, and distribute travel products across every channel of their choice...
ExperienceHUB
Experiences that Make an Impact.
The management system for proprietary experiences: aggregate suppliers, centralize prices/availability, and manage operations end-to-end...
"I love Trip Builder because it packs everything into one interface, from quotation to booking. It is intuitive, easy to explain even to new colleagues and customisable to present travel plans at their best. Moreover, it is flexible and, thanks to AI, it suggests itineraries and quickly provides the information I need to build each trip."
"We have been with Hubcore for almost 10 years and are very happy to have all the solutions to collaborate with our tourism partners in Sardinia. Thanks to the flexibility of the platform, we are able to be competitive at all times."
"With Hubcore, we manage our entire product through a single interface, leverage multichannel distribution, and streamline administrative flows-never again without it!"
"Hubcore has been an important partner in the development of our SardexPay Travel platform: a stable and integrated backend that supported us in creating the first booking platform with mixed euro/complementary currency payment. Not to mention the expertise and helpfulness of the team and management."



Essential FAQs
Three clear answers to guide you right away into the world of Hubcore.ai.

Hubcore.ai is designed for those who live incoming every day: Tour Operators, DMCs and DMOs, Incoming Agencies, Experience Specialists, and growing operators.
Not a generic software, but a platform that allows you to simplify operational processes, connect with partners and strategic channels, and enhance your product in quality markets.
Because it was born within tourism, not from theory. We transformed real industry challenges into an end-to-end digital ecosystem that centralizes processes, distribution, and analytics.
Unlike generic software, Hubcore.ai:
- Connects to channels that reward product quality, not just the lowest price;
- Does not treat experiences and tours as ancillary services, but provides dedicated, advanced solutions, on par with the best vertical software;
- Offers dedicated modules (TripBuilder, TravelHUB, ExperienceHUB) built from the operational needs of those who actually work in tourism, so the platform adapts to your business model — not the other way around.
Hubcore.ai has an annual license model, with monthly fees varying depending on the chosen solution.
We created three product lines tailored to the specific operational needs of those working in incoming:
Each license includes updates, support, and fast activation (30–60 days depending on the module). Optional addons are available, such as the Hubcore.ai Booking Widget or OTA connections (Viator, GetYourGuide, Musement), to further expand distribution opportunities.
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