Hubcore: Pioneering B2C and B2B in Tourism with Cutting-Edge AI.
Hubcore was founded 16 years ago and immediately had a clear mission: to become the all-in-one solution for Incoming Tourism. In the early years, the focus was on developing solutions for the sale of hotel rooms to direct customers, growing in the development of increasingly refined functionalities and solutions to find increasingly competitive sales methods to excel in the B2C world dominated by OTAs.
Initial Steps in B2C: Connections with Channel Managers
Around 2010, Hubcore developed its first direct connections with Channel Managers like Vertical Booking, Blastness, and many others. Today, Hubcore boasts around 26 direct connections. This integration has enabled Hubcore to facilitate real-time management of availability and rates, optimizing the sale of an increasing number of room-nights across B2C channels.
Expansion into the Extra-Hotel Market
Always attuned to tourism trends, Hubcore expanded its modules to include apartment and experience management. The platform connected with specialized entities such as KrossBooking and Kalisi (the proprietary platform of Italianway), offering comprehensive and integrated management for the extra-hotel sector. This expansion culminated in the integration of the experiential market through the Channel Manager Experience Bank, making Hubcore's experiential product available on major OTAs like Viator, Musement, Get Your Guide, and many more.
Growth Towards B2B
Initially a predominantly B2C platform, Hubcore.ai evolved by developing solutions for the B2B sector, thanks to a significant partnership with the Welcome Travel group. This collaboration led to the creation of an access gateway for independent travel agencies and large networks, allowing them to access and purchase the entire inventory available on Hubcore.
B2B Innovations: TripBuilder and Smart Travel
During this period, Hubcore identified the need for regions to monetize the potential created by their tourist attractions. Consequently, Hubcore developed the Digital Warehouse and completed the Product Factory, a dynamic solution revolutionizing the management of multi-day tours. These innovations resulted in the first versions of TripBuilder and Smart Travel, back-end and front-end tools that enable the creation of complex itineraries by aggregating various types of tourist products, making them bookable in a single solution for both B2B and B2C markets.
Rebranding and the Rise of Artificial Intelligence
In 2022, the arrival of ChatGPT brought generative artificial intelligence into the spotlight, coinciding with Destination Italia joining Hubcore's social structure. In response to these developments, Hubcore rebranded itself as Hubcore.ai. This change was not merely cosmetic but signaled a radical shift in approach. Hubcore.ai placed the potential of machine learning and generative AI at the heart of its future developments.
Process Automation and Optimization
With the introduction of these technologies, Hubcore.ai made significant investments aimed at optimizing internal processes, automating standard and repetitive actions and information, thereby minimizing operational process times. This led to the creation of new tools such as the Copywriter Assistant and the Virtual Concierge, with many more currently in development and nearing release.
The evolution of Hubcore.ai, spanning both B2C and B2B sectors, and its commitment to artificial intelligence, represents a journey of continuous growth and innovation. Thanks to these transformations, Hubcore.ai is now a cutting-edge platform, ready to offer increasingly advanced and integrated solutions for the inbound tourism sector.
Discover how Hubcore.ai can revolutionize your tourism business. Request a demo and start experiencing the potential of artificial intelligence and Hubcore.ai's integrated solutions today.