The Future Is Now: AI as the New “Operating System” of the Digital World
During the Google I/O 2025 keynote, Sundar Pichai made it clear: AI is no longer a feature — it’s the core of everything Google builds. This vision is set to radically transform the travel industry too: how we plan, book, and experience a trip will never be the same.
👉 Watch the full keynote
Gemini 2.5: Making AI Accessible (Even for Travel)
With Gemini 2.5 Pro and Flash, Google introduces faster, multimodal models capable of deeper reasoning through the new “Deep Think” feature. The key takeaway? AI is being democratized — even small operators or local DMOs will be able to implement advanced solutions without major infrastructure.
👉 Explore Gemini 2.5
AI Mode & Overviews: From SEO to AEO
AI Mode and Overviews are changing how people search: complex questions, summarized answers — and fewer clicks on traditional organic results.
What does this mean for travel? One thing: be the authoritative source Google trusts. Traditional SEO gives way to AEO — Answer Engine Optimization.
👉 Why AI Mode will reshape your digital strategy
Project Mariner: AI That Books for You
Imagine an AI agent that books hotels, tours, or restaurants on behalf of the traveler. Google is already testing this. It’s called Project Mariner, and it’s coming soon to Chrome, Gemini, and Search.
📌 Why it matters
Traditional OTAs could lose ground. Providers must prepare to interact directly with AI: availability, pricing, and info must be API-ready and structured.
👉 How Google is redefining booking flows
Project Astra: The AI Concierge for In-Destination Experiences
Astra is a real-time AI assistant that sees, listens, and responds. Wearable, always-on, and designed for travelers who need assistance, inspiration, or contextual support while on the move.
🎯 A big opportunity for DMOs
Those who manage local information — events, points of interest, experiences — must make it digital and AI-readable. AI is becoming the new tour guide.
👉 Watch Project Astra in action
AI-First Content Creation: Video, Images, and Storytelling
With tools like Veo 3, Imagen 4, and Flow, Google is pushing AI-generated content to the next level. Virtual tours, visual storytelling, and localized video campaigns can now be produced in minutes — saving time and resources.
📌 In travel marketing: success will depend on authentic storytelling and AI-first strategies that speak to both humans and agents.
👉 Dive deeper into Flow and Veo 3
Android XR & Google Beam: The Rise of Phygital Travel
The new Android XR glasses and the Beam platform promise a fully immersive experience where AI and the physical world blend seamlessly. Navigation, translation, maps, and recommendations — all visible in real time, directly in the traveler’s field of vision.
🎯 Why destinations should care
Every point of interest becomes an augmented content touchpoint. DMOs must be ready to build digital, interactive layers for the physical world.
Travel & AI: Final Takeaways for Operators
📌 Adopt AEO logic
Structure your content for AI, not just for search engines.
📌 Get your ecosystem ready for Agentic AI
Use API-accessible booking systems, transparent pricing, structured data.
📌 Think AI-first in your content
More storytelling, more personalization, less generic messaging.
📌 Enable in-destination integration
Make your info accessible to assistants like Astra in real time.
AI is no longer emerging tech — it’s the new normal. With Google raising the bar, the travel industry must move fast to stay competitive.
Hubcore.ai: Built for the AI Era of Travel
Artificial intelligence is rapidly reshaping the travel industry — and Google I/O 2025 made that clearer than ever: search, booking, and in-trip assistance are evolving fast.
At Hubcore.ai, we’re closely following these developments.
AI has always been a core part of our vision, and many of our platform’s features are already built on intelligent automation and personalized content delivery.
We’re actively working to understand how to integrate the latest innovations from Google, so our technology remains aligned with the emerging tools, models, and digital behaviors shaping the future of travel.
Our goal is simple: to provide inbound travel professionals with a platform that is always up to date, practical, and ready to support the industry’s real-world evolution.
Get in touch today to book a demo and see how our end-to-end solution can help grow your business and keep it future-ready.